LocusVia solves the operational gap between "we have a link" and "the user arrived at the right screen." Three problems, one platform.
/01
Campaign attribution
Problem
Marketing teams launch campaigns across QR codes, social, email, and paid media — but lose the thread between click and in-app conversion.
How LocusVia handles it
Every LocusVia link carries campaign metadata through the entire lifecycle. Click Contexts store route snapshots at click time. SDK Events correlate installs, opens, and conversions back to the originating link and campaign.
Outcome
Answer "which campaign drove this install?" from the dashboard. No manual UTM stitching. No lost attribution across the install boundary.
/02
App install journeys
Problem
Users tap a link before installing the app. After install, they land on the home screen — the campaign context is gone, and the first-run experience is generic.
How LocusVia handles it
LocusVia stores a Click Context when a mobile request reaches the backend. After install, the SDK calls deferred-link resolve and receives the click-time route payload. The app opens directly to the intended screen.
Outcome
First-run experience matches the campaign promise. Deferred matching is deterministic by default — no probabilistic fingerprinting unless explicitly enabled.
/03
QR-to-app flows
Problem
QR codes on packaging, receipts, and signage need to reach the right in-app screen — but the user might not have the app installed yet.
How LocusVia handles it
LocusVia QR codes are backed by the same dynamic routing as every other link. If the app is installed, Universal Links or App Links open it directly. If not, the fallback policy routes to the store or a branded install page.
Outcome
One QR code handles installed, not-installed, iOS, Android, and desktop — without printing different codes for different scenarios.
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